Klättermusen
A two-metre hand-tufted wall piece for Klättermusens Verkstad, the outdoor brand's mark drawn over a botanical landscape of mine.
Klättermusens Verkstad is the workshop and store of Swedish outdoor brand Klättermusen, a short walk from my studio. They wanted their mark tufted at two by two metres for the wall of the space.
The ground it sits on is an illustration I had already made: a circular botanical scene, seed heads and reeds standing against a low sun. It went into the previewer as an example of how a pattern might sit behind the mark, and it was the one they kept. Their lettering and the mouse at its sewing machine ended up drawn over it in Light Pink, with the sun carried through in Ochre Yellow.
Rather than send a flat mockup, I built them that previewer. It recolours artwork into real yarn, simulates how cut pile will render it, tallies the cones to order, and drops the result into a photograph of the wall it was headed for. The rest of the palette was settled by playing with it: Salmon, Aubergine Purple and Maple Brown.














